Indie Publishers gaining market share, while big 5 are slipping

Bestselling author Hugh Howey’s quarterly analysis of sales is remarkable:

http://authorearnings.com/report/may-2015-author-earnings-report/

Several interesting findings include a 44% increase in share of bestsellers by indie books and a 26% slide in number of big-5 published books on the bestseller lists. The traditional publishers had only 14% of the bestsellers.

The Nook is also down to single digits and sinking, (sales off by nearly 50%) leaving Amazon back in the catbird seat.

Over 7 quarters of data, the price of eBooks in the big-5 legacy publishers has risen 17%.

All in all the Big 5 publishers and their authors are losing money fast, selling fewer ebooks, and losing discoverability as they are giving up significant market share.

Self-Publishing in the Age of the Kindle

Book publishing has changed. In the past, the idea of publishing a book outside of the Big 6 New York Publishing Houses (especially without an agent) was relegated to vanity publishing. People who had no other recourse spent about $10,000 to make enough copies to fill half their garage, which is where the books congregated. With few exceptions, these endeavors never made any money or came close to paying back the initial cost, not to mention the cost to the author’s brand/reputation.

Today, an author needs to think twice before signing on with a traditional publisher. In order To self-publish the initial costs, in addition to writing the book, are procuring your own cover and hiring a decent editor. Sure you will still have to promote your book but that would be necessary with a print publisher as well (at least if you plan to sell any books).

However the royalties from Amazon if you go with the $2.99-$9.99 price range, are 4-9 times greater than you would get from a traditional print publisher, and you also have the potential to get Amazon to put their marketing muscle behind you, if you are smart or lucky enough to please the Amazon algorithm.

These and related reasons have led me to self publish the book

    Overcoming Anxiety

once I have finished the editing. That means I need to brush up on self publishing and while I do that, I will try to share much of what I learn with my readers.

Published in: on May 26, 2014 at 3:52 pm  Leave a Comment  
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Kindle Million Club: Janet Evanovich Joins the Elite Group

We learned recently that Janet Evanovich has broken through selling more than one million Kindle copies of her books. This distinction was noted on Galleycat today. Other traditional authors who have sold that many kindle eBooks include Nora Roberts, Stieg Larsen, Lee Child, James Patterson, Michael Connelly, and Charlaine Harris, and Katheryn Stocket, author of The Help.

Ms. Evanovich’s latest Stephanie Plum Novel Smokin Seventeen has been on the best-selling Kindle list for over 100 days.

These are the mainstream authors, but for 99 cents each independent author John Locke’s million books sold have earned him a comfortable cushion that leaves many mid list and even top-selling authors in awe.

Current trends suggest that close to 15% of all Americans own an eBook reader like the Kindle.  With Harry Potter riding the eBook broomstick, the die seems to be cast, especially for the next generation of readers.

I for one welcome the changes, and think it may be a good way for psychologists to get useful self-help and other information to the public, and health care professionals everywhere should see the value as a preventative intervention.

More importantly, we are still in the first wave of innovation. With advances in the technology, the Kindle eBooks should become much more interactive, and include links to important web supplements, and begin to blur the entertainment boundaries to include music, games, and social media components.