(Social Media for Book Promotion), Part II
Social networking sites grew by 60+ million users in the last 6 month period. There are dozens of very popular places an author could join, but unless you really want to miss your deadline and annoy your publisher, it is better to prioritize. To that end I recommend the following strategy. For each of these sites, when you set up an account, be sure to put a link to your website, a picture of your upcoming book, and a link to your blog, if you have one.
1. Start accounts on Facebook and Myspace, if you do not yet have them. Myspace is the third ranked website in the USA, only Yahoo and Google are more often visited, so swallow any of your reservations and begin there. One in fifty people worldwide have a Facebook account, can you afford not to? Later (or now, if you are already on top of these) you can turn your attention to sites that are specialized like librarything.com, or mycrimespace. In later articles I will go into more depth on all the sites discussed in this article.
2. Twitter. It’s quick and easy, and some day you may just get addicted. But you have to have it, to stay in rapid touch with fans, peers and others when you get your networking activities rolling. Get an account, and when you have your profile ready and a password, then go to summize and twellow. Twellow has a directory; you need to enter some basic information so others can find you.
3. Digg and Stumbleupon are your next stops. Digg is a social news site (later you will want to join at least one other such site) and Stumbleupon is similar, but its has a focus on saving and sharing bookmarks of the sites you like the most.
OK, well there are a lot more to join, but for now its time to get familiar with the terrain. In the next series of articles, I will begin with a discussion of networking; helping you determine how to make friends and fans feel a part of it all.
After that, we will explore blogs and how writing blogs, or commenting in other author’s blogs, can help you become a welcome and contributing member of the growing internet community that will, if you are a good author, help your book rise to the surface and get noticed across the internet.
Then we will offer a series of “how to” articles that will take you a little more into what you don’t yet know about each of the sites mentioned in this article.
Finally, a series of more advanced offerings will discuss blog book tours, podcasting, how to find and make use of a niche in your social media efforts, a survey of book review sites, and ideas about where to go next.